Examlex
Which of the following is NOT among the primary functions of money?
Gross Rating Points
A measure in advertising that reflects the size of an audience reached by a specific advertisement or campaign, relative to the total potential audience.
Reach
Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.
Frequency
The rate at which an event occurs or is repeated over a specific period of time, often used in statistics, communications, and media studies.
Competitive Parity
A firm’s strategy of setting prices that are similar to those of major competitors. Status Quo Pricing: A competitor-oriented strategy in which a firm changes prices only to meet those of competition.
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