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One reason the total sum of the income categories does not equal GDP is that
In-store Pickup Technology
Digital solutions that allow customers to order products online and collect them at a physical retail location.
Omnichannel Consumers
Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.
Big Data Analytics
The process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences, and other useful business information.
Consumer Trends
Patterns or behaviors in purchasing and consumption that are widely observed among consumers over a period.
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