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Patents
Self-perception Theory
A theory suggesting that individuals infer their attitudes and feelings by observing their own behavior and the context in which it occurs.
Descriptive Norms
Social norms that describe what is commonly done in specific situations, guiding behavior by indicating what is considered normal or typical.
Injunctive Norms
Social rules that dictate what behaviors are typically approved or disapproved of within a community or society.
Norm Salience
Describes the degree to which social norms are noticeable or prominent to individuals in a given context, influencing their behavior.
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