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The law of diminishing marginal returns
Cash Cow
A product, service, or business unit that generates significantly more money than it costs to maintain, often providing the funding necessary to support other business activities.
Question Mark
In the context of business, a Question Mark refers to products in the Boston Consulting Group matrix that have low market share in high-growth markets, indicating uncertainty.
Boston Consulting Group
A global management consulting firm known for its expertise in business strategy, including the development of the growth-share matrix, which helps companies with portfolio management.
Stars
Objects in space consisting of hot plasma emitting light, or in a business context, products or business units with high market share in fast-growing industries.
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