Examlex
Consumers have to make tradeoffs in deciding what to consume because
Avoidance Motivation
A psychological drive that prompts individuals to evade negative outcomes, unpleasant tasks, or fears.
Big Five
A framework that outlines human personality using five major traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Self-Actualization
The accomplishment of realizing one’s capacities and gifts, seen as a fundamental urge or demand in every human.
Carl Rogers
An influential American psychologist who founded the humanistic approach to psychology and developed client-centered therapy, emphasizing the importance of the self and its development.
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