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The difference between a firm's assets and liabilities is its
Core Brand
The central, defining elements of a brand that shapes its identity and perception among consumers.
Luxury Brands
Brands that offer products or services perceived to be of high quality, exclusivity, and status, often accompanied by a premium price.
Brand Personality Destruction
The detriment or adverse alteration of a brand's perceived characteristics and identity, often caused by negative events, scandals, or poor marketing decisions.
Consumer Loyalty
The ongoing preference of a customer to buy a particular brand or product over competitors, often reflected in repeat purchases.
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