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Which of the following provides health-care coverage to people age 65 and over?
Activity Segmentation
The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.
Accessible
Something that is easily approachable, entry, or use by people with disabilities or by the general populace.
Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, and family size to target specific customer groups.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or product usage.
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