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Marketing and Sales Strategy
The comprehensive plan comprising tactics and methods used by a business to promote, sell, and distribute its products or services.
Strategic Fit
The alignment between an organization's strategy and its external environment, as well as its internal resources and capabilities.
Responsiveness Spectrum
(new definition) Refers to the continuum of adaptability levels a company can exhibit, from highly reactive to changes in the market to relatively unresponsive.
Product Development Strategy
A plan of action for creating new products or improving existing ones to meet market demands and achieve competitive advantage.
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