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Professor Margo is conducting a twin study regarding intelligence.Specifically,she is studying Abigail and Brenda who are identical twins.They were born to Carla and Jim and were adopted by Darma and Henry,who already had two children,Terry and Veronica.In this example,who are the identical twins' biological parents?
Latent Need
A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.
Critical Needs
Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and wants of customers through product innovation and customer service.
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