A Televised Image of a Starving Child Had a Greater

question 179

Multiple Choice

A televised image of a starving child had a greater impact on Mr.White's perception of the extensiveness of world hunger than did a statistical chart summarizing the tremendous scope of the problem.This suggests that his assessment of the world hunger problem is influenced by

• A) belief perseverance.
• B) an algorithm.
• C) confirmation bias.
• D) the availability heuristic.

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Definitions:

Persuasive Message

A communication intended to influence the attitudes, beliefs, or actions of others through compelling argumentation and evidence.

Primary Purpose

The main intention or goal that drives an action, project, or initiative, underlying the reasons for its execution.

Campaign Reports

Documents that summarize the activities, outcomes, and performance metrics of a specific marketing or advertising campaign.

Deadlines

Specific times or dates by which tasks must be completed or submissions must be made.