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Encoding that requires attention and conscious awareness is called
Maslow's Theory
A psychological theory proposing a hierarchy of human needs, from basic physiological needs to safety, love and belonging, esteem, and finally self-actualization, influencing human behavior.
Herzberg's Theory
A motivation theory which suggests that there are certain factors that cause job satisfaction while a separate set of factors cause dissatisfaction, famously divided into 'hygiene' and 'motivator' factors.
Higher-Order Needs
These are advanced human needs as outlined in Maslow's hierarchy, including esteem and self-actualization needs, which are fulfilled after basic physical and security needs.
Negative Instrumentality
The perception that effort will not lead to the desired performance or reward outcomes.
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