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Idea Generation
The creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract.
Scalable
Describes a system or process that can handle a growing amount of work or an ability to be expanded to accommodate that growth.
New Coke
A product launched by Coca-Cola in 1985 as a reformulated version of its original soft drink, which faced significant public backlash leading to a marketing and business learning case.
Crystal Pepsi
A clear version of Pepsi soda that was marketed in the early 1990s, aiming to offer a novel experience to consumers.
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