Wanda Recently Joined a Club on Campus

question 49

Multiple Choice

Wanda recently joined a club on campus.During her first meeting all the club members introduced themselves by name.However,she remembers only the name of the last person she met.This is an example of

• A) state-dependent memory.
• B) the recency effect.
• C) the primacy effect.
• D) the encoding specificity principle.

---

Definitions:

Marketing Metric

A measurement used to evaluate, compare, and track the effectiveness or performance of marketing activities, campaigns, or strategies.

Competencies

A blend of knowledge, skills, abilities, and behaviors that enable an individual or organization to be effective in a wide range of jobs and contexts.

Customer Service

The assistance and support provided by a company to those who buy or use its products or services.

Technologies

Tools, systems, or methods that apply scientific knowledge for practical purposes, especially in industry.