Airline Frequent Flyer Programs That Reward Customers with a Free

question 426

Multiple Choice

Airline frequent flyer programs that reward customers with a free flight after every 75,000 miles of travel illustrate the use of a ________ schedule of reinforcement.

• A) fixed-interval
• B) variable-interval
• C) fixed-ratio
• D) variable-ratio

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Definitions:

Carotenoids

A class of pigments found in plants that are responsible for yellow, orange, and red colors and play roles in photosynthesis and photoprotection.

Steroids

Complex molecules containing carbon atoms arranged in four attached rings, three of which contain six carbon atoms each and the fourth of which contains five (e.g., cholesterol and certain hormones, including the male and female sex hormones of vertebrates).

Purine Base

A type of nitrogen-containing base, including adenine and guanine, which are components of DNA and RNA.

Guanine

A nitrogenous purine base that is a component of nucleic acids and GTP.