Culturally Modeled Guides for How to Act in Various Situations

question 85

Multiple Choice

Culturally modeled guides for how to act in various situations are called

• A) social scripts.
• B) implicit associations.
• C) hindsight bias.
• D) outgroup homogeneity.

---

Definitions:

Word-of-Mouth

Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.

Unconventional Locations

Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.

Negative WOM

Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.

Word-of-Mouth Communication

The act of consumers providing information to other consumers about products or services, typically viewed as a trustworthy source of information.