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Marshall,who is not a college athlete,thinks that all college athletes behave the same and have the same attitudes toward nonathletes.Marshall's thinking illustrates
Trial Market
A trial market refers to a test market where new products are introduced on a limited basis to gauge consumer response and viability before a full-scale launch.
Data Warehouse
A centralized repository for storing, managing, and analyzing large volumes of data from different sources.
Information Technology
The use of computers, software, and telecommunications to store, retrieve, transmit, and manipulate data, often in the context of business or other enterprise.
External Data Sources
Information gathered from outside the organization, such as market research, government statistics, or industry reports, which supports decision-making processes.
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