Examlex
If interviewers instantly like a job applicant because of his or her good looks,they may judge the person's complimentary remarks as indicating "polite manners" rather than "manipulative flattery." This best illustrates the impact of ________ on the interpretation of interviewees' responses.
Shared Characteristics
Traits or features that are common among a particular group of people, items, or phenomena.
Market Segments
Distinct groups of potential consumers sorted by specific characteristics or behaviors, targeted with tailored marketing strategies.
Segmentation Process
The Segmentation Process is the method of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Perceptual Map
A competitive analysis tool that creates a visual picture of product locations in consumers’ minds.
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