Which of the Following Statements Is TRUE

question 42

Multiple Choice

Which of the following statements is TRUE?

• A)Categorization can provide useful information about people with minimum effort.
• B)It is easy to resist categorizing people into groups.
• C)Categorization provides no cognitive foundation for prejudice.
• D)Categorization always leads to discrimination.

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Definitions:

Evaluation Phase

A stage in a project, campaign, or experiment where outcomes are assessed to determine their effectiveness or value.

Strategic Marketing Process

The strategic marketing process involves planning, implementing, and evaluating actions aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Planning Gap

The difference between a company's current performance and its desired performance or goals.

Marketing Mix

Represents the set of controllable tactical marketing tools—product, price, place, and promotion—that a firm uses to produce a desired response from its target market.