In Your Marketing Class,your Assignment Is to Create an Advertisement

question 12

Multiple Choice

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

• A)An ad that reads "AIDS kills",along with a suggestion that condom X prevents it.
• B)An ad that reads "AIDS kills",along with a suggestion that condom Y does not prevent it.
• C)An ad that suggests condom X prevents AIDS.
• D)An ad that suggests condom Y does not prevent AIDS.

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Definitions:

Process Loss

The inefficiency and productivity loss that occurs in team processes, often due to poor coordination, communication, or conflict among team members.

Social Loafing

The occurrence where people put in less effort towards achieving a goal while working as part of a group compared to when they work by themselves.

Group Performance

The effectiveness and outcomes achieved through the collective actions of a group of individuals working towards common objectives.

Process Loss

The inefficiencies that occur during group processes that lead to lower effectiveness or productivity than could be achieved by individuals working separately.