Values Refer to

question 8

Multiple Choice

Values refer to

• A)standards by which people define what is desirable or undesirable,acceptable or unacceptable.
• B)culturally defined rules that outline appropriate behaviours for a society's members.
• C)informal norms that do not inspire severe moral condemnation.
• D)something that is formalized under the law.

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Definitions:

Unique Segmentation

Segmentation that targets the preferences of a group of consumers with similar needs and wants only within one country.

Similarity

The state or fact of being alike or having common features or attributes.

Psychographics

A marketing research method that analyzes consumer lifestyles, values, attitudes, and personality traits to better understand their buying behavior.

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.