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_______________ suggests that the mass media is a vehicle used by the rich and powerful to control the masses and reinforce their false consciousness.
Behaviour Therapy
A form of psychotherapy that focuses on changing undesirable behaviors through conditioning techniques.
Concrete Goals
Specific, measurable, attainable, relevant, and time-bound objectives that one intends to achieve.
Systematic Desensitization
A therapeutic method used to reduce phobia or anxiety by gradually exposing the person to the feared object or context while teaching relaxation techniques.
Joseph Wolpe
A South African psychiatrist known for developing systematic desensitization, a technique used in the treatment of phobias and anxiety disorders.
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