All of the Following Are Possible Negative Consequences of McDonaldization

question 19

Multiple Choice

All of the following are possible negative consequences of McDonaldization in the realm of higher education except

• A)increased class sizes.
• B)fewer faculty members.
• C)increased tuition costs.
• D)increased quality and access of education.

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Definitions:

Marketing Communications

A subset of marketing that focuses on disseminating information or messages about a product, brand, or company to its target customers.

Brand Equity

Brand equity refers to the value a brand adds to a product or service, based on consumer perceptions, recognition, and loyalty.

Consistent

Characterized by steady and uniform actions, values, or results over time, showing reliability and predictability.

Focused

Concentrated or directed at a particular area, issue, or target with high attention and dedication.