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Peter Berger is an American sociologist who defined the sociological perspective as the ability to see the world from two distinct and complementary perspectives-seeing the general in the particular and the strange in the familiar.Apply your sociological imagination to any event of your choosing;it could be a sporting event,preparing dinner,attending class,or any other activity that you carry out.Write a few paragraphs describing your chosen event.At the end of your "seeing the strange in the familiar," ensure that you also include a description of the event in familiar language.
Reputational Capital
The value of an organization or individual's reputation, derived from the perception of stakeholders, which can impact its business success and credibility.
Object Sociality
The degree to which objects (digital or physical) can be shared or discussed in social networks, impacting their visibility and significance.
Social Proof
The psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation.
Word-of-mouth
A form of marketing where consumers share information and opinions about products or services with others, significantly influencing buying behavior.
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