Examlex
In this phase of the business cycle,most businesses appear to be highly profitable.
Distribution Options
The various methods or channels a company can use to deliver its products or services to customers, such as direct selling, online sales, or through retail partners.
Structural Options
Structural options pertain to the various organizational configurations a business can adopt to achieve its strategic objectives, including divisions based on product, geography, or function.
AIDA Model
A marketing framework that describes the stages a customer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
IMC Strategy
An approach to creating a unified and seamless brand message across all channels and communication disciplines by integrating traditional and digital marketing strategies.
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