Examlex
Devon was recently told by senior management that they expected him to exercise more authority and leadership with his work group.Just two days prior to that,his team told him that while they appreciated the initiative he demonstrated,they expected him to be less authoritative and more democratic in the future.The term that best describes what Devon is experiencing is
Cause Marketing
A partnership between a for-profit business and a non-profit organization for mutual benefit, leveraging the marketing effort to support a social cause or charity.
Person Marketing
Use of efforts designed to attract the attention, interest, and preference of a target market toward a person.
Organization Marketing
Marketing strategy that influences consumers to accept the goals of, receive the services of, or contribute in some way to an organization.
Place Marketing
Attempt to attract people to a particular area, such as a city, state, or nation.
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