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A media company gives its employees monetary bonuses at the end of the company's fiscal year based on employees' contribution to the firm's financial success.This is a method of
Problem-solution
A method of structuring communication where a problem is identified and then resolved, commonly used in sales and marketing.
Proposal
A detailed plan or suggestion, often a document put forward for consideration to initiate a project or sale.
Buyer's Needs
The requirements, desires, or expectations that consumers have when looking for a product or service.
FAB Formula
A sales technique focusing on the features, advantages, and benefits of a product, designed to present its value proposition effectively.
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