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In a generalization/specialization hierarchy, attributes can be inherited downwards from the general object class to the specialized object classes, but methods or operations cannot.
Descriptive Research
A research method focused on describing characteristics of a population or phenomenon being studied, without influencing variables.
Marketing Effectiveness
Measures how well a company's marketing strategies achieve their intended goals and outcomes, often in terms of increasing sales, market share, or customer engagement.
Marketing Research
The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.
Business Environment
Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.
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