Grand Travel Airlines Has Decided to Build a Database to Help

question 23

Essay

Grand Travel Airlines has decided to build a database to help it manage its operations. It is interested in keeping track of its airplanes, the airports to which they fly, its passengers and the trips they have taken, its employees, and data about the maintenance of its airplanes.
a. Using this introductory description of (and hints about) the Grand Travel Airlines, make a list of the things in the company's environment about which you think the company would want to maintain data.
b. How can Grand Travel Airlines use this data to improve its operations and gain a competitive advantage?

---

Definitions:

Confrontation

A direct engagement or encounter between parties with conflicting views or goals, often aiming to resolve disagreement.

Aggression

Behavior aimed at causing harm, pain, or distress to another, either physically or psychologically, often motivated by hostility.

Denial

A psychological defense mechanism where a person refuses to accept reality or facts, thereby blocking external events from awareness.

Rationalization

A psychological strategy where debatable actions or emotions are rationalized in an apparent logical way to evade the actual reason behind them.