Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $22 per unit. Additional information is as follows: 
Using the variable cost method, what markup percentage to variable cost should be used?
Definitions:
Taste Buds
Sensory organs located on the tongue, allowing the perception of different tastes such as sweet, sour, bitter, and salty.
Supertaster
An individual who experiences taste sensations with far greater intensity than the average person, due to having a higher density of taste buds.
Saccharin
A synthetic sweetener used as a sugar substitute, noted for its lack of caloric content.
Psychological Dimension
Refers to aspects of an individual's mental and emotional state, including thoughts, feelings, and behaviors.
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