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A retail store has three departments, S, T, and U, and does general advertising that benefits all departments. Advertising expense totaled $50,000 for the year, and departmental sales were as follows. Allocate advertising expense to Department T based on departmental sales.
Average Total Cost
The total cost of production divided by the number of goods produced, representing the average cost per unit of output.
Diseconomies of Scale
A situation where as a firm grows larger, the costs per unit increase, due to factors like coordination and operational inefficiencies.
Diminishing Returns
A principle stating that adding more of one factor of production, while holding others constant, will at some point yield lower incremental per-unit returns.
Short Run
A time period during which at least one input, such as plant size, is fixed and cannot be changed by the firm.
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