Examlex
When computing a price variance, the price is held constant.
Arousal
A physiological and psychological state of being awake or reactive to stimuli, often associated with motivation, excitement, or tension.
Low Ball Tactic
A persuasion and selling technique where an initially attractive offer is made to get a commitment, which is then made less attractive before the deal is closed.
Social Influence
The effect that the words, actions, or mere presence of other people have on our beliefs, feelings, attitudes, or behavior.
Heuristic-Systematic Model
A dual-process theory of persuasion that suggests there are two ways people process information: through heuristics (quick, automatic thinking) and systematically (deep, thoughtful analysis).
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