Examlex
Large aircraft manufacturers normally use:
Ease of Retrieval Effect
A cognitive bias where people judge an event to be more likely or frequent if examples of it come to mind easily.
Primacy Effect
The tendency to remember information at the beginning of a list better than the information that follows.
Upward Counterfactual
involves imagining or thinking about how a situation could have turned out better than it did, often leading to feelings of regret.
Downward Counterfactual
Imagining how situations could have been worse, which can sometimes improve emotional state by making one's current situation seem better in comparison.
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