Current Information for the Healey Company Follows

question 167

Multiple Choice

Current information for the Healey Company follows:


All raw materials used were traceable to specific units of product. Healey Company's direct materials used for the year is:

• A) $58,600.
• B) $60,000.
• C) $75,200.
• D) $76,600.
• E) $61,400.

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Definitions:

Growth-Market Share Matrix

A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.

Product Platform

A set of common designs, components, and technologies that are used as a base to produce a range of products within a portfolio.

Brand Extension

Refers to a strategy where a company uses an existing brand name to launch a product in a different category.

Price Lining

A marketing strategy where products or services within a specific category are set at different price points, to offer options for different customer segments.