Examlex
The management concept of customer orientation motivates a company to spend large amounts on advertising to convince customers to buy the company's standard products.
Reliability
The extent to which a measurement instrument yields reliable and uniform outcomes.
Validity
The degree to which an idea, inference, or measurement is substantiated and probably accurately reflects reality.
Reliability
How much a testing tool delivers steady and dependable results throughout time.
Validity
The degree to which a notion, conclusion, or measurement is solidly based and accurately reflects reality.
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