Jarrod Automotive, owned and operated by Jarrod Johnson, began business in September of the current year. Jarrod, a mechanic, had no experience with recording business transactions. As a result, Jarrod entered all of September's transactions directly into the ledger accounts. When he tried to locate a particular entry he found it confusing and time consuming. He has hired you to improve his accounting procedures. The accounts in his General Ledger follow: 
Definitions:
Market Share
Represents the portion of a market controlled by a particular company or product.
Share of Customer
The percentage of an individual customer's purchase of a product that comes from a specific company.
Zone of Tolerance
the range within which customers are willing to accept variations in a product or service's quality.
Customer Expectations
Customer Expectations refer to the preconceived notions or standards that consumers have regarding the quality, performance, and value of a product or service before making a purchase.
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