What Is the Goal of a Customer Relationship Management (CRM)

question 56

Essay

What is the goal of a customer relationship management (CRM) system? Discuss the benefits of CRM software.

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Definitions:

Sales Presentation

A promotional talk or pitch aimed at generating interest in a product or service.

Prospect

A potential customer or client who has shown interest in a company's products or services but has not yet made a purchase.

Stalling Objection

A type of resistance shown by potential customers indicating hesitation or delay in making a purchasing decision.

Quaker Oats

A brand of oats and related products known for its breakfast cereals, owned by the PepsiCo conglomerate.