Examlex
Describe how e-commerce has inspired improvements in Internet postal technology.
Justification
Justification involves providing reasons, explanations, or rationalizations for one's actions or beliefs, often to align with moral, legal, or social standards.
Attitudes
Mental and emotional entities that denote an individual's degree of like or dislike for an item.
Festinger and Carlsmith
Researchers known for their study on cognitive dissonance, demonstrating how experiencing inconsistency among beliefs or behaviors leads to discomfort, which individuals are motivated to reduce.
Cognitive Dissonance Theory
A psychological theory suggesting that individuals experience discomfort when holding two or more conflicting cognitions (beliefs, attitudes) and are motivated to reduce this discomfort.
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