Examlex
What was the result in the Case Opener in which customers of Apple attempted to disaffirm purchases of game currency by their children?
Overjustification Effect
A phenomenon where providing excessive external rewards for an already internally rewarding activity decreases the intrinsic motivation to perform that activity.
Opponent-process Effect
A psychological and neurological model that explains contrasting color after-images and emotional contrasts.
Zeigarnik Effect
The Zeigarnik effect is a psychological phenomenon which describes the tendency to remember uncompleted tasks more easily than completed tasks.
Von Restorff Effect
A psychological phenomenon where an item that stands out is more likely to be remembered than other items.
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