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What Was the Result in the Case Opener in Which

question 34

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What was the result in the Case Opener in which customers of Apple attempted to disaffirm purchases of game currency by their children?


Definitions:

Overjustification Effect

A phenomenon where providing excessive external rewards for an already internally rewarding activity decreases the intrinsic motivation to perform that activity.

Opponent-process Effect

A psychological and neurological model that explains contrasting color after-images and emotional contrasts.

Zeigarnik Effect

The Zeigarnik effect is a psychological phenomenon which describes the tendency to remember uncompleted tasks more easily than completed tasks.

Von Restorff Effect

A psychological phenomenon where an item that stands out is more likely to be remembered than other items.

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