Examlex
Stock dividends do not increase the value of a shareholder's position.
Very Specific Market Segments
Very Specific Market Segments target a narrowly defined, highly specialized portion of a broader market, focusing on particular consumer needs.
Department Stores
Large retail establishments that offer a wide variety of goods in different categories known as "departments" within the same store.
Specialty Stores
Retail outlets focusing on specific product categories, offering a specialized and curated selection to consumers.
Distribution Intensity
describes the level of market coverage a brand chooses for distributing its products, ranging from intensive distribution in many outlets to exclusive distribution in select places.
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