Licensors Must Be Careful That a Licensee ________

question 6

Multiple Choice

Licensors must be careful that a licensee ________.

• A) Doesn't damage the licensing company's name
• B) Controls every aspect of the licensor's business
• C) Doesn't go out of business
• D) Follows all procedures of the licensor
• E) Franchises the brand to as many others as possible

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Definitions:

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or associations, such as attractiveness or celebrity endorsement, rather than logical argumentation.

Attributions

Inferences that people make about the causes of events, others' behavior, or their own behavior.

Foot-In-The-Door Phenomenon

A tactic that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.