When Ray Kroc Franchised McDonalds, What Did He Do That

question 4

Multiple Choice

When Ray Kroc franchised McDonalds, what did he do that set the bar for future franchise operations?

• A) He provided training and support to franchisees to ensure that quality would be consistent in every McDonalds restaurant.
• B) He sold franchises in competing territories to encourage franchise owners to compete and come up with new innovations for the company.
• C) He made a lot of money.
• D) He set the bar high.
• E) He licensed the McDonalds name to a wide variety of products, such as hats and shirts.

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Definitions:

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