Once You Have Established Your Brand, You Can Develop New

question 42

Multiple Choice

Once you have established your brand, you can develop new products and use the brand to promote it. This marketing strategy is called ________.

• A) Line extension
• B) Brand
• C) Line quality
• D) Line promotion
• E) Set expansion

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Definitions:

Aggregate Demand

The collective requirement for goods and services in an economy, determined at a particular price point over a defined period.

Taxes

Compulsory contributions to state revenue, levied by the government on workers' income and business profits, or added to the cost of some goods, services, and transactions.

Aggregate Demand

The collective call for goods and services in an economy, marked at a certain price level for a given time interval.

Multiplier

The ratio of change in an economic output to a change in an input, such as the increase in public spending leading to a larger increase in the national income.