Examlex
Apply the key factors of location for a business idea. List which items are more important, and explain why they are important to your business success.
Representativeness Heuristic
A cognitive shortcut that involves judging the probability of an event by how much it resembles what we consider to be a typical example of that event.
Availability Heuristic
A quick-thinking process that depends on the first examples that pop into someone's head when they are considering a particular subject, idea, approach, or choice.
Relative Comparisons
The act of evaluating something in relation to another similar item.
Availability Heuristic
A cognitive shortcut that relies on the immediate examples that come to a person’s mind when evaluating a specific topic, concept, method or decision.
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