Examlex
Which of the following is not a site location consideration?
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
Lifestyle Segmentation
A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.
Macromarketing
Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.
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