If You Invest $1,525,000 in a Business and Earn a Return

question 31

Multiple Choice

If you invest $1,525,000 in a business and earn a return of $775,000, what is your ROI?

• A) 51%
• B) 42%
• C) 45%
• D) 37%
• E) 57%

---

Definitions:

Peripheral-Route Processing

Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.

Central-Route Processing

Type of information processing that involves attending to the content of the message itself.

Cognitive Component

An aspect of our mental processes and attitudes, involving beliefs, thoughts, and awareness that contribute to our perceptions and reactions.

Informational

Related to the provision or exchange of facts or data, often used for educational, advisory, or decision-making purposes.