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Fernando plans to sell hot coffee, cider and tea from a sidewalk cart near Wall Street in New York City. Each month he expects to sell $20,000 of product to 4,000 customers. He spent $4,000 on buying his beverage and supplies in bulk for the first month. The rental deposit on the cart was $4,000 and Fernando spent $500 to customize it. He bought a laptop, printer and software for $1,000 and paid a total of $1,000 for licenses. He has $500 in petty case for start up. His monthly costs are: Utilities = $500, Salary = $4,000, Advertising = $0, Insurance = $500, Interest = $0, Rent (cart) = $2,000, Depreciation = $0. Calculate Fernando's start-up costs without a reserve.
Cultural Differences
The variety of distinct beliefs, values, behaviors, and traditions that exist among groups of people from different backgrounds or societies.
Snap Judgements
Quick decisions or evaluations made spontaneously or without careful consideration.
Contact Hypothesis
The view that bringing members of opposing social groups together will improve intergroup relations and reduce prejudice and discrimination.
Intergroup Relations
The interaction and behavior between members of different social groups, including attitudes, stereotypes, and conflicts.
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