Examlex
Everything that a business does to keep its customers happy is called ________.
Research Design
A systematic plan that outlines how to conduct a study, including methods, data collection, and analysis techniques.
Objective Development
The process of defining clear, achievable goals and objectives to guide project planning and implementation.
Marketing Information System
A structured collection of data and information that supports business decision-making processes in marketing.
Internal Company Data
Information that originates within a company, including employee records, financial documents, and operational statistics.
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