The Number of Members of Your Target Audience (People, Businesses

question 14

Multiple Choice

The number of members of your target audience (people, businesses, households) that will be exposed to the advertising during a given period is known as which of the following?

• A) Reach
• B) Frequency
• C) Opportunities to see
• D) Gross ratings points
• E) None of the above

Appreciate the role of publication in scholarly communication.

Understand how identifying audiences for research affects presentation of findings.

Define “house style” and its impact on scholarly publications.

Examine the essential considerations for mentioning participant demographics in research according to ethical standards.