Figure 9-3 Is an Example of a Print Advertisement That

question 32

Multiple Choice

Figure 9-3 is an example of a print advertisement that incorporated the five main parts of a print ad. Which of the following is not included in the example?

• A) Headline
• B) Deck
• C) Copy
• D) Graphics
• E) Port

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Definitions:

Telemarketing Sales Rules of 1995

Regulations implemented to protect consumers from deceptive or abusive telemarketing practices, including various consumer rights and restrictions on telemarketers.

Sales Call

A communication, typically by phone or in person, initiated by a salesperson or entity to potential customers with the objective of selling a product or service.

Truth-in-Lending Act

A national regulation aiming to encourage knowledgeable utilization of consumer credit through mandatory disclosures regarding its conditions and expenses.

Natural Person

A human being, as opposed to a legal entity such as a corporation, recognized as a legal subject with rights and obligations.