Which of the Following Are Not Included in Kenneth Clow's

question 43

Multiple Choice

Which of the following are not included in Kenneth Clow's and Donald Baack's five steps of promotions opportunity analysis?

• A) Conduct a communications market analysis.
• B) Establish communications objectives.
• C) Create a communications budget.
• D) Prepare promotional strategies.
• E) Create ways to promote to secondary markets.

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Definitions:

Building Blocks

Fundamental components or basic units from which larger structures, systems, or concepts are constructed.

Thought

The mental process of considering or reasoning about something; an idea or opinion produced by thinking or occurring suddenly in the mind.

Language

A system of communication using sounds or symbols that enables us to express feelings, thoughts, ideas, and experiences.

Images

Visual representations of objects, people, or scenes.